Great question - and a complicated one, so we're glad you asked! First off, you should know that “all-natural” product claims can be very misleading because there’s no official government organization that endorses the term, much less pinpoints a specific definition for it. Translation: it’s most likely pure marketing.
That being said, all of our products were developed carefully with the safest ingredients, rid of potential carcinogens, endocrine disruptors, irritants and allergens.